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SignupApril 25, 2024
4 min
Did you know that 63% of sales reps think cold calling is the worst part of their job?
We get it. It can be frustrating. Nobody likes to get hung up on, snapped at, or asked to never call again.
However, if your reps shy away from cold calling, it can hurt your sales metrics and overall business numbers. Companies that don’t cold call see 42% less growth than those that do.
Cold calling is the cornerstone of any successful outbound sales strategy. After all, 82% of people have accepted a sales meeting after receiving a cold call, and 57% of C-Suite executives at B2B companies prefer to be contacted by phone.
As a sales leader, the key to success is to coach your reps to embrace the phone.
In order to help, we created an eBook Outbound Sales: 10 Strategies to Close More Deals that brings in guidance and expertise from five masters of outbound:
Throughout the eBook, we highlight the insights, strategies, and tactics each of these experts have used at companies, or consulting with sales teams, to drive success. Additionally, we feature their real-world scripts and templates you can adapt and use with your own team.
In total, there are 10 chapters in our eBook that can help you try new tactics, quickly implement feedback, and adapt strategies in order to stay ahead of the curve. The chapters cover topics like:
Here’s a sneak peek at the chapter Conversations over Sales Pitches:
Despite what you might hear, cold calling is not dead. It’s very much alive, and the phone is often the preferred channel for most sales organizations’ outbound sales strategy.
It might not always be easy to help your reps embrace the phone and get comfortable with cold calls, but it’s necessary for success. Let this eBook serve as a helpful tool that ultimately leads to more live conversations, more meetings, and more closed-won deals.