Summary:

• Google Voice is an accessible, low-cost VoIP tool that works well for solopreneurs but lacks the features sales teams need to scale.
• It offers voicemail transcription, unlimited domestic calling and texting, and easy setup—but no CRM integrations, automation, or call recordings.
• PhoneBurner delivers more robust sales features like power dialing, CRM integration, automated workflows, and coaching tools for growing teams.
• Google Voice can be integrated with PhoneBurner via Zapier to streamline lead capture and follow-up, but it's still a limited tool for serious outreach.
• Sales teams looking to scale, increase contact rates, and manage reps more effectively will benefit from switching to PhoneBurner.

The Pros & Cons of Using Google Voice for Sales

Google Voice is sleek, simple, and free—and for many solo entrepreneurs and small business owners, that makes it an attractive option for managing calls.

But if you’re running a sales team or doing high-volume outreach, there’s a ceiling to what Google Voice can realistically do. It’s a bare-bones VoIP phone, not a complete sales platform. When you’re ready to scale up your outreach, improve contact rates, and close more deals, you’ll need something built for that job.

We developed PhoneBurner to help sales teams go beyond basic outreach and make powerful connections with your audience. In this article, we’ll look at what Google Voice offers, where it comes up short, and how we can help you fill the gaps with a power dialer that lets you reach up to 4x as many prospects.

The Good, The Bad, & The Google: How Google Voice Stacks Up

Google Voice is one of the easiest ways to get a U.S. number if you’re a Google Account customer—and it offers a pretty robust set of basic features. Here are some of the things it’s really good at, and how they can help you if you’re in the market for an entry-level cloud phone solution:

Pros

• Free or Low-Cost: Google Voice is either free or very inexpensive, especially if you’re already using Google Workspace.
• Easy to Set Up: You can have Google Voice up and running in minutes with your existing Google account. It works on desktop and mobile, so you can start making calls right away.
• Unlimited Calling and Texting in the U.S.: You can send unlimited SMS and make unlimited domestic calls without extra fees, which is ideal for small-scale communications.
• Voicemail Transcription: Google Voice automatically transcribes incoming voicemails, making it easy to scan and prioritize callbacks without listening to every message.

Who It’s Great For: Budget-conscious solopreneurs or side-hustlers.

Cons

• Lacks a Personal Touch: Google Voice doesn't offer any sales-specific dialing features like 1-click voicemails or call scripting. Every call feels manual and one-off, which makes scaling difficult.
• No CRM Integration: There’s no native integration with sales CRMs, meaning you’re stuck manually logging calls and updates—which eats into productivity and increases the chance of error.
• Limited Automation: You get a record of all your calls and texts with Google Voice, but you can’t automate follow-ups, create call sequences, or set workflows. Everything you do has to be initiated manually, which can potentially slow your momentum and clog your pipeline.
• No Call Recording or Transcription for Live Calls: Google Voice will transcribe your incoming voicemails, but it doesn’t offer automatic call recordings or AI-generated call summaries. That makes it harder to train reps, track what was said, and identify key sales moments.
• Not Built for Teams: Google Voice seems designed mostly for sole proprietors or small teams. There’s no easy way to manage team members, route leads, or analyze team performance across multiple reps.

Who It’s Not Right For: If you’re managing a growing team, you’ll probably find yourself wanting a solution that provides greater visibility and control.

Google Voice vs. PhoneBurner for Sales Professionals

Google Voice is great for basic communication. But if you’re serious about sales, PhoneBurner gives you the tools to work faster, stay organized, and close more deals—without sacrificing the human touch.

PhoneBurner offers:

• More Sales-Focused Features: Power dialing, 1 click voicemails, local presence, lead distribution, call scripts, AI call summaries, and more—all designed to boost productivity and contact rates.
• Human-First Conversations: Every live answer connects directly to a rep—no awkward delays, no robotic pauses.
• CRM Integration: Automatically log calls, notes, and outcomes into your favorite CRM with 200+ integrations, or use PhoneBurner’s built-in CRM.
• Automation & Workflows: Send follow-up emails, assign leads, or trigger tasks based on call outcomes with zero manual effort.
• Team Management Tools: Call recording, call monitoring, reporting dashboards, and lead routing help sales leaders coach and scale their teams more effectively.
• Phone Numbers: More than just a dialing platform, PhoneBurner also gives you access to local phone numbers, voicemail, SMS, inbound call handling, and even ARMORⓇ spam flag protection.

If Google Voice is the dialer equivalent of a "starter home," PhoneBurner is the solution you grow into when you’re ready to scale.

Integrating Google Voice with PhoneBurner via Zapier

If you’re already using Google Voice and want to ease into a more advanced workflow, you can connect Google Voice to PhoneBurner using Zapier. This setup allows you to push Google Voice call data (such as new voicemails or missed calls) into PhoneBurner as contact updates or new lead entries.

Here are a few things you might want to try doing by integrating these two platforms via Zapier:

• Unified Lead Management: Automatically create new contacts in PhoneBurner when a voicemail or call is received in Google Voice.
• Streamlined Follow-Up: Add tags, assign leads, or queue follow-up actions in PhoneBurner based on Google Voice activity.
• Bridging the Gap: Continue using Google Voice for personal or light-duty communications while leveraging PhoneBurner for scalable outreach.

While it still won’t turn Google Voice into a full sales dialer, the Zapier integration is a handy bridge if you’re transitioning from basic tools to a more advanced platform like PhoneBurner.

Use the Phone Sales Tools that Match Your Vision for Growth

Google Voice is a solid option for individual users who need a free and simple way to stay in touch. But when your sales goals outgrow the basics, you’ll need a platform that can keep up.

PhoneBurner gives you the speed, efficiency, and tools to turn conversations into conversions. It doesn’t just help you make more calls; it helps you make better ones. That sets you up for more conversions, higher revenue, and future success.

It’s time to upgrade from basic to breakthrough. Start your free trial of PhoneBurner today.

Want to streamline your phone outreach even further? Once you’ve started using PhoneBurner, try integrating it with HubSpot for absolutely next-level results.

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