Our SmartSender Takes Lead Tracking & Follow-up to the Next Level

What is SmartSender?

SmartSender is a new section in your back office where you can create, upload, and organize a library of resources to use in your marketing efforts.

These include documents (ie. .doc, .pdf, .ppt), images, videos, audios, or even links to a web page, whitepaper, or webinar.

With the click of a button, SmartSender lets you email these resources - either individually or grouped together into a "SmartPack" - and track when your leads actually open them, for dynamic new follow-up opportunities.

A Practical Example

Let's say you'd like to send contacts:

1. a PDF brochure
2. a video
3. a link to case studies on your website

First, add each of these resources to your library. Next, create a SmartPack which group these three resources together.

Now, with the click of a button you can send all three resources in an email.

It's like an attachment, but so much better...

A clickable link in your email sends your prospects to a professional, well-organized "pickup page" that makes viewing and interacting with your resources faster and easier.

Next Level Follow-up‍

When your prospect views the document, clicks the link, or watches the video, you're notified by email and in your activity log.

This provides you with unique and powerful follow-up opportunities, in which your response can be directly related to the actions your contacts have, and have not taken. For example, as soon as you see that your contact has watched your video you could email them this...

Hey Leonard,

Alan here from Blink Connect.

It was great talking to you on Monday.

I was wondering what you thought of that video I sent you, and wanted to tell you about a really cool new feature we're about to add to the platform (it's a game-changer).

Can I give you a call Thursday afternoon to fill you in?

Best,
Alan

SmartSender makes it much easier to be proactive, as opposed to reactive.

You'll know which of your leads are engaged, and which need an extra nudge.

SmartSender + Retargeting

Here's another powerful feature built into SmartSender...

Have you ever visited a website, and upon leaving notice the company's ads following you around the web, Facebook, or Twitter for days or weeks at a time?

This is called retargeting.

As sales professionals know, repeated exposure is critical to credibility, branding, and conversion. So it's no surprise that retargeting is renowned for its ROI.

SmartSender gives you this opportunity to automatically serve targeted ads to your prospects as they browse the web. All they have to do is visit your pickup page, and your retargeting pixel or "cookie" is added to their browser.

Suddenly your brand is everywhere. With each exposure you have the opportunity to build trust, as well as direct your prospects to your website, blog, webinar registration page, or opt-in form.

SmartSender is integrated with Perfect Audience, Adroll, and SiteScout and can be seamlessly connected to any other retargeting platform you choose, including Facebook and Google.