Seamlessly connects interested students with enrollment counselors, directly supporting university engagement goals.
Automated call tracking and streamlined reporting tools free up project managers to focus on quality interactions rather than data management.
Custom workflows and automated follow-ups provide a faster, smoother experience for students and the EducateU team.
As a multi-university outreach partner, EducateU USA plays a crucial role in student recruitment and retention for universities nationwide. From helping prospective students with enrollment to guiding those seeking re-admission, EducateU USA’s team makes thousands of calls daily. Through a long-standing partnership with PhoneBurner, EducateU USA has transformed its approach to outreach, reducing manual work, boosting productivity, and achieving impressive gains in key performance metrics—ultimately allowing for more focused, impactful conversations with students.
Before adopting PhoneBurner, EducateU USA’s team struggled with various dialers, ultimately landing on RingCentral but found it too cumbersome for dialing, voicemail drops, and follow-up tasks. “We needed something much faster,” shared Adriana Durion, Director of Operations at EducateU USA. As their outreach initiatives grew to include multiple universities with unique campaigns and reporting needs, finding a scalable, efficient, and customizable solution became critical.
Additionally, EducateU USA faced obstacles in tracking productivity and ensuring quality control—both time-consuming and challenging to manage effectively. These inefficiencies impacted management's ability to coach reps and improve outcomes.
Switching to PhoneBurner has completely transformed EducateU USA’s outreach operations. The intuitive platform and excellent customer support turned labor-intensive processes into streamlined, efficient workflows. Manual tasks like voicemails, “cut and paste” emails, and SMS are now streamlined through PhoneBurner’s customizable disposition buttons, which, in Adriana’s words, has been a “big, big improvement for us.”
EducateU USA enhanced live interactions with improved speed-to-lead (calling leads as quickly as 3 seconds from entry into the system) and custom callback scheduling. "Our clients often ask, ‘Can you call back in 20 minutes, or at noon tomorrow?’ and now we can automate that—something no other dialer could manage,” shared Project Manager Jesse Serrano. “It’s increased both transfers and engagement.”
PhoneBurner has made accountability seamless for EducateU USA, with automated call tracking and custom fields giving project managers quick access to KPIs, “saving us hours weekly,” noted Project Manager Omar. Beyond reporting, managers enjoy “WAY better” quality control through real-time monitoring and coaching, enhancing the student experience.
“The ability to customize our process for different stages of the funnel has led to significant improvements in conversion rates.”
The organization-wide time savings, combined with improved response times and a smoother call experience, have driven impressive results for EducateU USA and its university partners, with 35% of calls successfully transferring to an enrollment counselor.
“Something really beautiful about PhoneBurner,” beams Salazar, is that management has gone from feeling “completely blind with other companies” to having everything they need to diagnose issues and optimize campaigns for better results, highlighting a conversion rate increase of one campaign from 15.23% to 51%.
EducateU USA’s ability to adapt quickly to each university’s unique needs, powered by PhoneBurner’s flexibility, has become a competitive advantage. When a few agents briefly switched to another platform for a project, the client quickly requested, “Can you please go back to PhoneBurner?”
