13 Call Campaigns for Mortgage Brokers

Mortgage brokers are constantly seeking innovative strategies to expand their client base and boost business growth.

In an era where digital marketing often takes center stage, the power of a well-timed, personalized phone call remains unparalleled. That’s why so many mortgage brokers block off hours every week to hit the phones, and thousands of them use PhoneBurner’s power dialer to do it.

By tailoring call campaigns to specific types of mortgage prospects and referral partners, brokers can foster stronger relationships, address individual client needs, and ultimately drive more conversions more efficiently.

In this article, we’ll explore:

• 10 call campaigns to land more mortgage clients
• 3 call campaigns to land more mortgage referral partners

…for a combined 13 targeted call campaigns that every mortgage broker should integrate into their marketing strategy.

Level Up your Mortgage Outreach

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PhoneBurner is used by hundreds of mortgage professionals and is the #1 recommended dialer by top mortgage coaches.

Learn more about how our dialer for mortgage brokers works.

Unlike other platforms, our dialer increases call volume without sacrificing the quality of your interactions. No dropped calls. No awkward pause. 

Get through calls faster, automatically log calls and perform post-call processes, leave voicemails in 1 click, and have up to 4x more conversations every time you dial.

And, of course, our platform helps you organize your contacts so you have detailed records, notes, and activity history, and can engage in the kind of hyper-targeted call campaigns outlined below.

Let’s dive in…

10 Call Campaigns for Mortgage Prospects

1. First-Time Homebuyers

Needs and Challenges: First-time homebuyers often feel overwhelmed by the mortgage process. They need guidance on loan options, down payment assistance, and eligibility criteria.

Call Strategy: Educate first-time buyers on the mortgage process, offer pre-qualification services, and provide information on first-time homebuyer programs. Highlight your expertise and willingness to guide them through each step. Earn trust by being a valuable resource.

Example: "Hi [Name], I’m [Your Name] from [Your Company]. I work with many first-time home buyers, and while buying your first home is an exciting journey, there are definitely some potential pitfalls and some simple steps to make the process easier. Have you considered getting pre-qualified to understand your buying power?"

2. Repeat Homebuyers

Needs and Challenges: Repeat homebuyers are often familiar with the mortgage process but may need help navigating changes in the market or finding better loan terms.

Call Strategy: Emphasize the latest market trends, new loan products, and how they can leverage their home equity for a new purchase.

Example: "Hello [Name], it’s [Your Name] with [Your Company]. As an experienced homebuyer, I thought you might be interested in some new mortgage options that could save you money on your next home purchase. Do you have a few minutes to discuss your goals so I can share some pointers to help you get the most from your situation?"

3. Real Estate Investors

Needs and Challenges: Investors want to maximize their ROI by seeking competitive rates, fast approvals, and flexible loan terms.

Call Strategy: Highlight your experience with investment properties, discuss attractive loan rates, and flexible terms, and offer expedited processing. Show an understanding of the current investment market.

Example: "Hi [Name], I’m [Your Name] from [Your Company]. I specialize in helping real estate investors in [location] secure financing that aligns with their strategy. Do you have a few minutes to discuss some market trends that may impact your funding and investment strategy?

4. Refinancing Clients

Needs and Challenges: Clients seeking refinancing want to lower their interest rates, reduce monthly payments, or cash out equity.

Call Strategy: Focus on the benefits of refinancing, such as current low rates, potential savings, and cash-out options.

Example: "Hello [Name], it’s [Your Name] with [Your Company]. As a [location] homeowner, I was reaching out to let you know about some recent trends that may impact your decision or timeline for refinancing. It looks to me like you may be able to save quite a bit on your monthly payment. Do you have a few minutes to discuss?"

5. Self-Employed Individuals

Needs and Challenges: Self-employed clients often face challenges proving income stability and meeting traditional loan criteria.

Call Strategy: Offer specialized loan products designed for self-employed borrowers and outline the documentation needed. Show an understanding of their challenges and present options and assistance that will make their experience faster and easier.

Example: "Hi [Name], I’m [Your Name] from [Your Company]. The reason I’m calling is that I work with a lot of self-employed professionals looking for financing, and they typically struggle with [challenge 1] or [challenge 2]. Does that resonate? Do you have a few minutes to discuss some options that might help you secure a better mortgage with less stress?

6. Clients with Poor Credit

Needs and Challenges: Clients with poor credit struggle to qualify for loans and need advice on improving their creditworthiness.

Call Strategy: Provide information on credit repair, government-backed loans, and steps to improve credit scores.

Example: "Hello [Name], it’s [Your Name] with [Your Company]. I work with a lot of homeowners in [location] across the spectrum in terms of credit. Do you have a few minutes to discuss some programs that might fit your unique situation?”

7. Upsizing or Downsizing Buyers

Needs and Challenges: Clients looking to upsize or downsize need guidance on timing the sale and purchase, understanding market conditions, and financing options.

Call Strategy: Discuss market trends, bridge loans, and strategies for selling and buying simultaneously.

Example: "Hi [Name], I’m [Your Name] from [Your Company]. I understand that you’re looking to [up/down]size your property, and I was hoping to discuss a few details that I think will help you navigate the process and improve your finances. Do you have a few minutes to discuss?."

8. Clients Looking for Government-Backed Loans

Needs and Challenges: These clients need detailed information on eligibility, benefits, and the application process for FHA, VA, or USDA loans.

Call Strategy: Explain the benefits of government-backed loans, eligibility requirements, and the application process. Illustrate your knowledge of recent developments, changes, and available options that will help your potential client secure favorable financing and terms.

Example: "Hello [Name], it’s [Your Name] with [Your Company]. I understand that you’re interested in taking advantage of government-backed loans, and wanted to highlight some details that may be relevant to your situation. Can I ask you a couple of questions so that I can share some options that fit your eligibility criteria?

9. High-Net-Worth Individuals

Needs and Challenges: High-net-worth clients seek personalized service, competitive rates, and flexible loan structures.

Call Strategy: Emphasize bespoke services, competitive rates, and the ability to handle large or complex financial transactions.

Example: "Hi [Name], I’m [Your Name] from [Your Company], and I specialize in securing financing for high-end properties. I know many brokers focus on rates, but I believe in putting together a thorough analysis that factors in challenges and opportunities well beyond rates. Do you have a few minutes so I can ask you some questions about your financing needs?

10. Non-Resident Buyers

Needs and Challenges: Non-resident buyers face hurdles with documentation, understanding local market conditions, and currency exchange.

Call Strategy: Offer expertise in foreign national loans, clarify documentation requirements, and provide market insights.

Example: "Hello [Name], it’s [Your Name] with [Your Company]. As someone considering buying property in the US as a non-resident, I wanted to discuss some specialized loan options and processes we use to assist with documentation. Do you have a few minutes to discuss?

3 Call Campaigns for Potential Referral Partners

1. Realtors

Needs and Challenges: Realtors seek reliable mortgage brokers to help their clients secure financing quickly and smoothly.

Call Strategy: Highlight your track record, quick turnaround times, and commitment to excellent service.

Example: "Hi [Realtor’s Name], I’m [Your Name] from [Your Company]. I work with a lot of real estate agents, and something they’ve shared with me about prior relationships they’ve had is that  [challenge they faced with other mortgage brokers]. Does that resonate? Would you be open to a short meeting to see if our collaboration might make sense?

2. Builders

Needs and Challenges: Builders need mortgage brokers who can provide financing solutions to prospective homebuyers and support their sales efforts.

Call Strategy: Emphasize your ability to pre-qualify buyers quickly, offer tailored loan programs, and support their sales process.

Example: "Hello [Builder’s Name], it’s [Your Name] with [Your Company]. I specialize in working with builders to offer tailored financing solutions that can help your clients secure their dream homes. Do you have a few minutes to discuss a potential partnership?"

3. Past Clients

Needs and Challenges: Past clients are valuable referral sources and may also be in the market for refinancing or new home purchases.

Call Strategy: Stay in touch, offer updates on new loan products, and request referrals.

Example: "Hi [Client’s Name], it’s [Your Name] from [Your Company]. I helped you secure financing for your property at [address]. How is everything going? Look, it’s been a while since we’ve connected, and I enjoyed working with you. Really, I’m just reaching out to check in and see if I can be a resource for any real estate needs now or in the future?”

“Well, I am here if you need anything. Before I let you go, do you have any friends or family who are looking to buy or refinance that I may be able to assist?”

Create Specific & Actionable Mortgage Call Campaigns with PhoneBurner

Regular phone outreach is essential for mortgage brokers aiming to build and maintain a strong client base.

By segmenting call campaigns to specific groups and tailoring your messaging and approach to the particular needs of each prospect group, you can ensure sustained business growth and a steady stream of new and satisfied clients.

Ready to close more loans and win more referral partners?

Start your free trial today and join hundreds of mortgage professionals dialing faster and easier with PhoneBurner.