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STIR/SHAKEN Is Changing The Future Of Phone Calls
On average, 54% of all phone calls received are uninvited spam
How Spam Became The Norm
America is the 8th most spammed place in the world
- Spammers make roughly $375 per American
- In 2020, phone scams costs Americans $10 billion
- 46% of Americans receive spam every day
In 2020, Americans received nearly 46 billion robocalls
- 175,699,527 per day
- 122,014 per minute
- 2,034 per second
Spoofing Is Crushing Reputable Businesses
Scammers can spoof real phone numbers for more convincing spam
- Extremely cheap
- Difficult to trace
- Impossible to police
Spoofing lead to a proliferation of robocalls
- In 2017, “neighbor spoofing” became a common tactic of scammers
- By 2019, robocalls had nearly doubled
- 2017: 30.5 billion
- 2018: 47.8 billion
- 2019: 58.5 billion
To combat spoofing, phone carriers established spam algorithms
- Unfortunately, many reputable businesses are flagged as “scam likely”
- Thousands of business calls are incorrectly flagged as spam every day
What causes legitimate businesses to be flagged as spam?
- Spam Algorithms: Detect high volume of calls and automatically flag it
- Complaints: Complaints submitted by call recipients (some are false)
- Lead Blocking: Frustrated with high call volume and/or no voicemail
- Unknown Caller: Ignored calls are more likely to be flagged as spam
Over 90% of people don’t answer calls from unknown numbers — STIR/SHAKEN will restore trust in phone communications
The STIR/SHAKEN Revolution
New Regulations Combat Robocalls
TRACED Act, March 2020: Requires voice providers to implement a robocall mitigation program
STIR/SHAKEN, June 2021: Implements caller ID authentication to combat spoofing and robocalls
All service providers are expected to follow these standards:
How It Works
- Business places an outbound call
- Phone carrier sends number for authentication
- A verification mark displays if call originates from a verified source.
- Attestation levels give higher trust
- A (Full): Customer & number verified
- B (Partial): Customer verified but not number
- C (Gateway): Call origination not authenticated
The Benefits
- Callers validate their right to use a number
- Verified businesses enjoy increased call delivery
- Verification can impact Reputational Analytics
Improve Your Reputation (by Validating Your Identity)
- Submit your FCC business verification form for accreditation
- Have your number validated by a professional company
- Don’t use your number for unverified purposes
- Monitor your numbers to check for red flags
- Nurture opt-in lists to maximize responses
PhoneBurner is designed to maximize trust, touchpoints, and conversations
How PhoneBurner Is Increasing Sales
PhoneBurner is a cloud-based power dialer and sales acceleration platform
- Fully supports compliance with STIR/SHAKEN
- Helps your business attain A-level attestation quickly and easily
- Boosts calling efficiency without sacrificing customer experience
- No dropped calls or awkward pause at the start of each call
- Blends phone, email, and SMS to turbocharge outbound productivity
Getting started with PhoneBurner is easy, fast, and efficient
- No complicated setup
- No upfront fees
- No ongoing contracts
Call with confidence.